Our Founder’s Story 

JOSEPH WALKER

Two years ago, I began working for a small lawn care company, helping maintain the lawns of approximately 70 clients. I serviced these lawns like most companies did, through a series of synthetic, non-organic fertilizers. I didn’t give much thought at the time to the amount of chemicals I was spraying until I met a sizable group of people who would not hire our services (or our competitors’) because of our use of synthetic fertilizers. It was then that I realized a growing market pain, one that wasn’t being met. I set out to find a viable organic solution. 

To date, I have invested more than 3,000 hours of research in my product, consulted with and interviewed PhD’s of biology and life sciences, poured over research books and industry articles from authors all over the world, and have become a soil analysis technician in order to gain a truly significant level of understanding of what I was trying to do. 

At 1,000 hours, I created my first prototype: a symphony of all-organic ingredients that were much more effective and less harmful on the environment. “Rather than continue to work as a lawn care technician, I fine-tuned my product and approached the owner of my previous employer and asked him to test the product on his clients’ lawns and track the results for a year. While I waited to hear back from him, my grandfather, a life-long horticulturist, encouraged me to enter my product and business idea into business competitions. In addition to gaining momentum, I began winning business competitions and expanding my network of fans. As recently as April 2017, I won one of the largest entrepreneur competitions in the state of Utah called The Rollins New Venture Challenge and was awarded a $15,000 angel check.

I have since invested every penny of those funds back into the business and partnered with mentors and associates to scale the businesses. I couldn’t believe a year had already transpired, when I received a phone call from the lawn care company who shared with me the most amazing news. Not only had my product outperformed chemical fertilizers, the application of my product saved, on average, 80,000 gallons of water on each lawn. As a visual, that’s the equivalent to a public swimming pool, per lawn! The lawn care company doubled their client list and as the word spread about my product, I’ve had other landscaping companies interested in applying my product.